Dvij Story | Bold and Unique Sarees

Welcome To

DVIJ Story

Dvij was born from a vision, to transcend trends, design timeless ethnic wear that would be cherished by the generations that follow, and to elevate the global prominence of Indian fashion.

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Customer Testimonials

Stories Straight from our Customers

Extremely well curated collection of sarees. The intricacy in design and the attention to detail are mesmerizing! Happy to have found the perfect saree for my dear sister’s big day! Thank you Team Dvij!!!

Gayatri Menon

So delighted that Dvij Story is back with a bang. I am in love with everything I have picked from you in the past and will definitely pick more..Thanks for the love you bring to what you do!!

Archana Ashok

I admire Divya's sense of style & she brings that very essence to Dvij. I enjoy draping her Sarees, especially because the compliments don't seem to cease! Statement pieces that bring me immense joy.

Vandana Srinivasan

Indian sophistication at it’s best. The last time I picked up a saree from Dvij, my husband absolutely fell In love with the flow, the blend of the colors. Dvij has unique patterns and a stunning collection.

Nethra Murali

THE FOUNDER & THE MENTOR

Introducing Divya Vijayagopal and Shibu Tharakan, the dynamic duo behind Dvij – a brand founded with the goal of helping you feel your best in the elegance of Indian attire. Divya Vijayagopal, the Founder and CEO of DVIJ, brings over 15 years of media industry expertise to globally showcase the beauty of Indian Fashion. Divya's TV hosting and emceeing career, which involved high-profile events, sparked her passion for fashion, inspiring her unique Indian-inspired style. Shibu Tharakan, Dvij's mentor and advisor, brings in 20 years of diverse industry experience, including successful C-Suite roles at Amazon and Alibaba, where he spearheaded formidable business ventures.Together, they are spearheading a fashion revolution, encouraging individuals to confidently embrace their unique style, make a statement, and wholeheartedly pursue their passion for elegance while celebrating India's rich fashion heritage.

Stories of Dvij

The Art of Saree Sustenance

Your Guide to Caring for Your Sarees The year was 2002, and I was a young girl standing on the cusp of adulthood, navigating my way through my transition into becoming a young woman. I fondly reca...

Old Soul, New Beat

Stay fearless. Stay fabulous. Stay boldly stylish forever.

Meet Athena. Athena is the voice of our soul. She champions the idea that you dress with courage and wear your confidence proudly. Let your heart shine through your garments; don't let them define you. Stand with pride and choose to be distinct, because only you know what you wear best – it's what resonates with your soul.

Our Core Belief System

Our Vision, Mission & Values

Vision

To be at the forefront of celebrating and amplifying the diverse tapestry of Indian design, starting with our unique collection and eventually showcasing the brilliance of designers from across the country.

MISSION

We are driven by a mission to celebrate & globalise Indian fashion, ensuring the best quality, championing sustainability, and empowering your unique story.

VALUES

To blend the heritage of Indian fashion with uncompromising quality. Each creation is a narrative, spotlighting individuality. Through innovation, we merge tradition with contemporary flair, championing empowerment in every fold and drape.

Women of DVij

Meet the faces of Dvij, the epitome of ambition, drive, and beauty.

SHILPA MENON MUDGAL

A radio and tv host, an onstage presenter of over 15 years, Shilpa is a multi-passionate creative artist with an expertise in retail brand building. This hands-on experience sparked her journey towards being a conscious consumer where she champions the idea of mini moves and not grand gestures.

A keen appreciator of bad jokes, Shilpa believes that if laughter were a currency she’d be a billionaire by now. But she’d trade her favorite joke collection for a one-way ticket to the world of "Midnight in Paris."

AMRITHA KUMAR

Amritha Kumar, Operations Head at a prominent digital marketing agency in Chennai, is truly inspiring. Gifted in dance since before she took her first steps, she's now a sought-after wedding and events choreographer, sharing her expertise through citywide workshops. Beyond dance, Amritha's passion extends to teaching and practicing yoga, showcasing her ability to excel in diverse domains—from digital marketing to yoga instruction and dance choreography. Her multifaceted talents leave a positive mark on aspiring dancers and enthusiasts, making her a remarkable figure in both the artistic and professional realms.

SHEETHAL BALAJI

If there's something Sheethal ardently vouches for, it's her unyielding advocacy for mental health. She firmly believes in embracing activities that bring sheer joy to life. By day, she's a tech marketer, a role that allows her authentic creative essence to shine. She's not only a fervent advocate for mental health but also exudes passion for fitness, fashion, and travel. She thrives on exploring experiences beyond her comfort zone, eagerly embracing any challenge that comes her way. For Sheethal, a steadfast mantra echoes: "if you never try, you'd never know"—a guiding principle that fuels her adventurous spirit and unwavering determination

SHIVACHANDRIKA

All heart human, wordsmith, kindness champion, spiritual gangster, film fam and a whole lot of happy and weird - living mindfully. A true believer of life is what happens when you're not thinking so much, but feeling it all. When I'm not writing, shooting or creating... in whatever manner, I'm most definitely day dreaming.

AMRUTHA SRINIVASAN

An actor, dogmother, animal lover, and one with a lot of love and laughter to share.

Meenakshi Anil

Meenakshi Anil is a dynamic individual, a specialized pharmaceutical doctor at Amazon, with a zest for life. Beyond medicine, she is super passionate about fashion, travel, and cooking. Hosting and mingling with people are integral to her adventurous and creative spirit. Saree draping and personal styling are areas where her unique creativity shines. Balancing her professional expertise and diverse interests, she lives a captivating and exciting life.